About Erika Rhane
I’m ERIKA RHANE and I created this blog to chronicle my ever-evolving style and personal musings. I started blogging years back, pouring much of my pregnant woman energy into (the now defunct) Of Dreams and Things, a beauty blog.
Fashion has always been my passion, though. So much so that I started a career in the fashion industry in 2012 as a visual merchandiser for Forever 21. 6 years later, I now work as a digital marketing and social media professional for a huge local fashion retail brand.
Working in an industry where everyone has the freedom to express their own sense of style, I found myself enjoying the documentation of my sartorial choices. After months of contemplation on whether I should (re)start a blog and build my personal brand, here I am!
With everyone now micro blogging on Instagram, I decided to take a few steps back and enjoy this wonderful space that many may have abandoned. It’s a little raw and has a more personal take on things, just the way I like it. 🙂